Key Figures
Description
Every year JCDecaux releases its key figures in a way that is visual and easy to process by the viewer. The document is uploaded to the website and distributed to stakeholders and clients.
Digital
Branding
Illustration
Overview
Customised design
The style is primarily illustrative showing the human element and the interactions with the furniture, whilst still using JCDecaux imagery to showcase each example. The imagery is vibrant and, in most cases uses long exposure photography. This helps to imply the passage of time in the locations containing the furniture, and therefore its exposure to the public.
Approach
Interactive document
The document has a navigation system throughout, for ease of use. The template has been created in such a way, that allows designers to refresh it every year, by simply updating the cover with a new image and by picking different colours it will update the entire colour scheme, including graphics.