Internal Communication
Description
The brief was to create an explainer video, encouraging bankers to explore different ways of delivering information.
Digital
Branding
Illustration
Motion graphics
Overview
Educational video
Through different sections the video demonstrates effective information delivery methods, initially highlighting the importance of using up-to-date ways of communicating, followed by further details about each one. Some of the areas include abstract photography, use of typography, illustration, infographics and motion graphics.
Approach
Guidance, displayed with visual examples
The best way to demonstrate something is to show a life example and this is what the video does. It demonstrates compelling ways of presenting ideas.