Retirement Campaign
Description
The purpose of this campaign was to position PA as experts in pension legislation changes. We created a brochure which was distributed at an event organised by the company, along with some banners. We also designed a page for the website where the brochure could be downloaded.
Digital
Web design
Brochure design
Overview
High impact designs illustrating freedom
To reflect the idea of freedom all graphic elements have an aspect of ‘fling away’, this shows in a visual manner how the new legislation changes favour retired people into having more financial flexibility.
Approach
Contrasting colours
The colour scheme chosen from the PA palette creates a strong contrast which positions the campaign as high impact.