Corporate Strategy
Description
The Informa Learning and Development team needed a corporate strategy which would engage employees with the performance process and other similar developmental tools.
Digital
Branding
Illustration
Web design
Motion graphics
Overview
Establishing a concise and engaging narrative
We created a young and appealing look, condensed all performance information into one single interactive document; arranged web resources unifying the style, created engaging banners with suitable illustrations, as well as, a set of explainer videos. All materials related to development were rebranded following a storyline. Communication emails were also rebranded with clear links and impactful text.
Approach
Modern and fresh designs
All characters are designed and hand drawn, and each one of them is used in a specific area to be the main character. Illustrations are customised for each particular message. A lot of emphasis is given to the narrative so all materials feel like part of the same family. The style is designed to engage a younger audience which make up most of the company.